{"id":23263,"date":"2020-11-25T06:58:02","date_gmt":"2020-11-24T20:58:02","guid":{"rendered":"https:\/\/www.millinerymarket.com\/blog\/?p=23263"},"modified":"2021-01-16T07:40:03","modified_gmt":"2021-01-15T21:40:03","slug":"making-hat-sales","status":"publish","type":"post","link":"https:\/\/www.millinerymarket.com\/blog\/making-hat-sales\/","title":{"rendered":"5 Tips for Making More Hat Sales"},"content":{"rendered":"

So you’ve made a collection of gorgeous hats but maybe they’re not flying off the walls as quick as you’d hoped.<\/span><\/p>\n

As the founder of Millinery Market<\/a>, I have an inside look at some of the common things successful milliners do to increase sales. In this post, I’ll share 5<\/span> quick tips on things you can do to increase the chances of a sale.<\/p>\n

1) Photos are your First Impression<\/strong><\/h2>\n

When shopping around for anything online, the first thing that grabs your attention is the photo, right?<\/span><\/p>\n

It\u2019s just as important when selling hats. You have to showcase your item with clear, brightly lit pictures. People want to see hats on a clean mannequin head or stand and from a variety of angles. If you can get a photo of the hat on a human head, even better.\u00a0<\/span><\/p>\n

You don\u2019t need to have a professional photography setup in place (bonus points to you if you do though), you just need a plain wall, some great natural lighting, a camera or smartphone and you\u2019re set!<\/span><\/p>\n

Tip: On the Millinery Market homepage, images are cropped to a 3:2 landscape aspect ratio. So check that your hat is visible on the homepage. If not, you may want to edit the photo by cropping it or choosing a different photo as the featured image.\u00a0<\/span><\/p>\n

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This is a perfect example of how your photo should look, a centred image, with nothing cut off. <\/span>Image: Millinery Market Rebecca Share<\/a><\/p><\/div>\n

Here are some examples of hats photographed at home that work really well.<\/span><\/p>\n

This hat is photographed against a plain white brick wall with great lighting. The mannequin used is very simple and clean. <\/span>Tip: If you have a mannequin head that is a bit dirty, spray paint it white so it looks nice and fresh.\u00a0<\/span><\/p>\n

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Image: Millinery Market Kelly Louise Designs<\/a><\/p><\/div>\n

I love how bright and clean this photo looks. The canvas mannequin head photographs really nicely too, and the pink colour really pops, especially against a white background.\u00a0<\/span><\/p>\n

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Image: Millinery Market Cessiah Alice Millinery<\/a><\/p><\/div>\n

A few things to avoid…<\/span><\/p>\n